Who's Afraid of Stephen Colbert?

What does it say about the US Presidential race and the media when comedian Stephen Colbert writes about his candidacy in Maureen Dowd's New York Times column in the heat of the campaign? - less than 13 months before the election! I can promise you that no small group of voters thought approvingly about a Colbert presidency upon reading the column. Heck, his, or John Stewart's, candidacy has been raised at more cocktail parties this year than I can remember.

The US Presidency is one of the most powerful offices in the world. And the New York Times is one of the most respected newspapers in the world. Together, these institutions embody enough gravitas for a black hole. How can it be that Stephen Colbert can switch all that off? What does the New York Times editorial board know about US voters' attitudes that enables a "thumbs-up" for publication of Colbert's ramble?

The editorial decision might just have been taken just so the paper could look "hip" by tossing a bone to popular culture. That doesn't sound quite on to me, but it is possible. More likely, the New York Times has had to acknowledge that Comedy Central is nipping at its heels. And Comedy Central has been doing much more than nip when it comes to the White House. So to decline to publish Colbert not only would make the New York Times seem uncool, it would make the paper seem out of touch. Imagine Colbert telling the story on his show of arriving at Dowd's place, writing his column, and having the paper decline to publish. Ouch.